The aspiring college students of this generation must embark on a completely different college search process than what their parents may have experienced in the past. Where their parents may have received detailed pamphlets regarding curriculum and open house dates to come visit, their children are instead embracing purely digital content, by the way of video and virtual tours. Is this so surprising, though? Considering Generation Z is largely labeled as an ‘online generation,’ utilizing these methods of reaching them seems most logical by the universities doing so. These new and improved ways of tackling the college search process comes from meticulous research and development from the recruiting departments of these universities. The ability to understand the digital behavior of the incoming student body is what allows these departments to continue recruiting them at such a high efficiency. For more information regarding the digital landscape of college searches and the different ways in which colleges are attempting to recruit aspiring students, please read on to the resource coupled alongside this post.
